Who I Am
Over more than twenty years, my career has unfolded in interesting and unexpected ways.
I’ve worked on kitchen lines, launched a digital coaching platform, developed a gamified search engine for children’s books, conducted field research on the financial behaviors of millennials, facilitated a reorganization of Tony Blair’s staff, designed a coffee subscription service, gone to wine school, and opened a bagel shop.
It sounds eclectic, but for me it’s always been the same pursuit — exploring how people create, organize, and care for the systems that sustain daily life.
Before founding my independent practice, I led design teams at Capital One Labs and AllofUs in London, shaping experiences for global brands and organizations.
Earlier, I studied journalism and sociology — my first training ground in curiosity and story. Today I live and work in Cambridge, Massachusetts, balancing my design practice with writing, teaching, and a lifelong love of food and hospitality.
How I Work
I approach design as both a practice and a perspective — a way to see connections, surface patterns, and bring coherence to complex systems.
My work lives at the intersection of strategy and creativity: building frameworks that help organizations grow while keeping their work grounded in purpose and attention.
I believe good design is as much about how we work as what we make.
The systems, rituals, and relationships behind the work are what sustain creativity — and what make impact possible.
What I’m Exploring Now
These days, I’m exploring what I call design for nourishment — the quiet structures that help us stay connected to one another and to our own creative rhythm. It’s about how we design the spaces, habits, and moments that make work feel human — and make life feel whole.
