Smart business design for food startups.
Meet Heather Eddy.
I’m a peer-partner who helps food business founders design their product strategy and tackle the challenges of entrepreneurship at every stage of growth.
Think of me as your:
Strategic Design Facilitator
Design research. Ideation. Roadmapping. Innovation pipelines. Design teams and operations. Methods, tools, and frameworks.
Product Dev Collaborator
Value proposition design. Trend, market, and audience insights. Prototyping and proof-of-concept testing.
Thought Leadership Partner
Pitch crafting. Narrative development. Content strategy. Brand storytelling. Content and copywriting.
What’s business design?
Design isn’t just about how things look, it’s also about how things work. And designers, like entrepreneurs, are focused on problem-solving.
We're equipped with the tools to navigate ambiguity, experiment, iterate, and learn.
Part strategist and part coach, I connect business planning with design thinking to help founders:
- Explore different growth opportunities
- Communicate vision and architect strategy
- Explore concepts and bring new ideas to market
What are ways we can work together?
I can meet you wherever you are in your startup journey.
Immersive Workshops
Tactical one or two-day sessions to zoom out to the big picture, or zoom into the details.
Targeted Sprints
Block off a few weeks to tackle a specific and time-boxed project.
Embedded Collaboration
Retained engagement at a reasonable and accessible hourly rate for ongoing support.
Want to know a little more? Right this way >
Bottom line.
Ready to get down to brass tacks? Talk turkey?
I believe in starting from a place of transparency when it comes to discussing project budgets.
Get in touch for an overview of my rates and packages. Together, we can go from there to design a smart project plan that aligns your needs, expectations, and resources.